Formerly known as Google AdWords, Google Ads is intended to make it easier for main street brick-and-mortars to advertise across partner pages, video, search, and more in order to reach potential buyers.

According to Google:

“We’ve found that Smart campaigns are 3 times better at getting your ad in front of the right audience. “

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The point of the new Google Ads is to make it easier to advertise beyond the search box and to make it easier for businesses to create ads that help sell.

How Smart are “Smart Campaigns”?

Built atop the same tech that powered AdWords Express, Smart Campaigns are tailor-made for busy small business owners with little in the way of paid search expertise, and little in the way of time. The feature allows busy advertisers to “create ads in minutes and drive real results—like making your phone ring, sending leads to your website, or bringing customers to your store.”

Sounds neat, but will they work?

If you recall, AdWords Express, though fast, was not particularly effective for many businesses because it stripped control from advertisers and put it in the hands of machine learning. Smart Campaigns build on the premise that most small businesses just want to drive calls, store visits, and conversions, and don’t have the time or expertise to learn how to use AdWords (uhh, Google Ads), so why not place your budget in Google’s machine learning-enabled hands.

Fast? Totally. But that doesn’t mean it understands the ins and outs of your business, and that’s a problem.

Article Credit - Wordstream

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